|
MP3
ALBUM
|
|
|
|
|
|
|
|
DUBROOM
ARTICLE SECTION |
|
|
| How
to fleece the flock more effectively |
Now
you can go to a summit and learn how to sell
your goods to the "faith based
community" more effectively.
1ST ANNUAL FAITH BASED MARKETING SUMMIT TO
BE HELD NOVEMBER 4TH IN DALLAS
Groundbreaking event will feature Christian
marketing industry's top professionals
|
|
NASHVILLE, TENN.) -- In recent years, the faith
based community has played a major role in the
success of numerous films such as The Passion of
the
Christ and the Left Behind series, and books like
The Prayer of Jabez and Rick Warren’s
best-seller Purpose-Driven Life. The 1st Annual
Faith Based
Marketing Summit (www.faithbasedmarketing.com)
will explore the role this influential segment of
society can play, and help attendees learn what it
takes to reach this integral group of consumers.
Renegade Idea Group has assembled Christian
marketing's top talent for this unprecendented
event, all addressing one specific topic:
Uncovering the
secrets, tips, strategies, triumphs and tensions
associated with effectively reaching and
communicating with the faith based community.
The Summit will explore a variety of topics
including:
• Marketing research and how it’s applied to
the faith based consumer
• Word of mouth marketing – what is it? How do
things go viral with this audience?
• 30 traditional advertising ideas in 30 minutes
(radio, television, magazines and newspapers,
billboard, etc.) and targeting the faith based
demo
• How the faith based community has embraced
online marketing and the new media being used to
further segment this audience
• Creative uses of telemarketing – what works
and what doesn’t
• The applications of public relations for
churches, non-profit organizations, movies and
books, and other products – both faith based and
mainstream
• The “soup to nuts” on event marketing –
when to use it, when to run from it
• Email vs. snail mail – current trends and
comparisons for the faith-based consumers/donors
The Summit will feature some of Christian
marketing's top professionals including:
• Larry Ross - Billy Graham’s PR
representative for the past 20 years
• Sissy Toney - formerly of LifeWay and
currently on the Executive Management team at
InService America
• Bob Hutchins - owner of The Buzzplant – a
new media marketing firm specializing in the faith
based entertainment and publishing industry
• Beth Cathey - currently President of the
Renegade Idea Group, and formerly with KMA Direct
• Kobey Nicholson – currently with Renegade
Lists – the “niche” finders for both postal
and email mailing list needs
• Eric Wright and Christine Bailey of Ground
Force Network – charter members of the Word of
Mouth Marketing Association
• Honnie Korngold – Director of Marketing for
Events and Conferences with Campus Crusade for
Christ, and currently owner of
ChristianTravelFinder.com
• Chris Wilson – named “'Mover and Shaker in
American Politics' by Campaigns and Elections
Magazine
• Several surprise guests have been promised as
well
Also confirmed is special guest Greg Stielstra,
author of the new book Pyro Marketing. Formerly
Senior Marketing Director for the Book Group at
Zondervan, Stielstra was recently appointed VP of
Marketing for Thomas Nelson Publishers. Stielstra
will explore the subtle differences that
distinguish marketing winners from marketing
losers, and will pinpoint four "pyro"
principles as they relate the the faith based
community:
“Never before has a marketing cast of experts
been put together to talk so specifically to and
about the faith based community,” says Beth
Cathey,
President of Renegade Idea Group. “I absolutely
could not believe the response I got from each of
these presenters when I sheepishly called them all
on the phone and explained the vision for the
Summit and asked if they’d consider being a part
of such an event. I was blown away by the positive
response they each gave!”
The 1st Annual Faith Based Marketing Summit will
be held November 4, 2005 at the Holiday Inn Select
at 11350 LBJ Freeway at Jupiter Road in Dallas,
Texas. Registration will begin at 8:00am and a
complimentary continental breakfast will be
served. The conference will run from 8:30am until
5:00pm.
Event registration is $99 and seating is limited.
For more information or to register, call
1-888-552-2762 or visit the website at
www.faithbasedmarketing.com.
For more information, go to faithbasedmarketing.com
|
|
|
|
|
|
DISCLAIMER |
|
In
case the article on this page was quoted from
another source, the two following statements
apply:
-1- Fair Use policy applies since the quote is for
non-profit educational and research purposes only.
For more information, go to: http://www4.law.cornell.edu/uscode/17/107.html
-2- The DUBROOM has no affiliation whatsoever with
the originator of the articles nor is The DUBROOM
endorsed or sponsored by the originator.
|
|
|
|
ADVERTIZEMENT
www.reggaeloops.com |
|
|
|
|
